There are two ways to get a website: build it yourself with a DIY builder like Wix, or hire a programmer to build it for you. Both have pros and cons, but for many businesses a custom site comes out ahead.
Why hire a website programmer?
1. Customization
You get a site designed around your needs and requirements, without the limits of a template.
2. Functionality
A developer can add custom features that builders simply do not offer.
3. Scalability
As your business grows, a custom-built site is far easier to extend than a drag-and-drop one.
4. Search engine optimization
SEO can be tailored to your business instead of relying on a builder's built-in tools.
5. Maintenance and support
Someone else handles security, updates and fixing problems, so you can focus on running your business.
The bottom line
DIY builders suit small businesses on a tight budget. If you are growing and need flexibility, performance and ongoing support, a professional is the better investment.
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